“What Inspires You?” Contest

The “Inspiration is Everywhere” contest concept was created for Hanwha Surfaces with the goal of expanding awareness of their products to architects and designers who specialize in commercial design. Deliverables for this project included:

• A mailer to “promote inspiration” that was filled with a sketch pad, silly putty, bubble, coffee, gum and a funny mask. This was sent to Hanwha’s top distributors that then sent the boxes to their top design firm contacts.
• A microsite for the contest with ability to upload an entry utilizing video, pictures, and text. Entries were then displayed in a gallery where other registrants could “like” or “tweet” the entries they liked the best.
• A direct mail piece to promote the contest on a larger scale than the mailer box.
• An email marketing campaign to further spread word about the contest.