Hi, I’m Laura!
A design leader who guides teams to solve complex problems in a customer centric way.

I provide strategic vision and create the conditions for teams to successfully build innovative products.

My superpowers

People Leadership

Design Strategy

Customer Research

Experience Design

My career story

Throughout my career, one thing has always been true – I have always led with curiosity and empathy.

When I started my design career as a production designer focused on creating print and marketing materials for international markets, I took the time to understand how the designs I was creating needed to shift for different cultures in different countries and advocated for those customers.

When I started designing online products, I became obsessed with understanding interaction patterns and how consistency could drive understanding. I championed experiences that were clean, simple and easy to use. I invested heavily in customer empathy and in market testing to inform the success of my designs.

As I shifted into a leadership role, I was purposeful in the kind of leader I would become. I focused on the leaders that had always brought out the best in me and determined how I would become that kind of leader. I knew what designers needed to be successful and took proactive steps to create the conditions for my team’s success. I invested in creating a culture of psychological safety. I ensured my teams felt supported while pushing them to do the best work of their careers.

Recent experience

Capital One

D.R. Horton

Testimonials

Laura does an amazing job connecting dots and people. She regularly makes connections in group or individual discussions to a situation she has been engaged in previously, or an individual who encountered a similar problem or challenge, and came up with a great solution. Laura does this instinctively and selflessly and, at times, even on topics that are outside of her immediate area of expertise. Laura has a real passion to help others succeed and this shows up in the way she engages.

James Lane

VP, Product, Capital One

I’ve had the pleasure of working with Laura for many years at Capital One. She was one of the first people I met with, and she impressed me with her grasp of the product and all the areas for improvement we should tackle. Laura also shines as a caring, dedicated people leader. She takes the time to get to know each of the people on her team, and to help them reach their full potential. She goes beyond her direct reports, to really set up the environment and conditions for people to succeed and do great work.

Renee McKeon Rives

MVP, Head of Design, Capital One

Laura is the kind of leader every team dreams of having. I feel incredibly fortunate to have had the opportunity to work under her guidance. She leads with kindness, clarity, and unwavering support, always empowering her team to grow and succeed.

Her ability to balance strategic vision with genuine care for her people is something I deeply admire. She fosters an environment where creativity thrives, challenges become learning opportunities, and every team member feels valued. Her mentorship has had a lasting impact on me, and I know I’m a better professional because of it. Any team would be truly lucky to have her.

Sean Marcano

Design Manager, Capital One

Laura is creative and can bring an idea to fruition very effectively. She has the eye for making a design unique and appealing while incorporating everyone’s ideas in the process when needed. Laura is easy to get along with, well liked, and accepts direction and criticism well. She is a pleasure to work with and very talented!

Carliz Sotelo Teague

CEO and Founder of B2B Web Ventures

Recent case studies

  • As the #1 Builder in America, the volume of warranty requests submitted every day was quickly becoming unmanageable using the outdated systems and methods in place. Legacy Warranty Form The Problem to Solve When a warranty request was submitted or a customer complained on social media, everything about the process was manual. There was no…

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  • D.R. Horton is the #1 homebuilder by volume in the America. The relaunch of DRHorton.com was the first large scale project for the digital marketing department and the first project for the company with any emphasis on UX that would be public facing. As the experience design lead for this initiative, I was honored to…

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Contact

Phone

(214) 558-9490